| Industry | FMCG, Food |
|---|---|
| Founded | 1983 |
| Headquarters | Tata Chemicals Ltd, Bombay House, Mumbai |
| Area served | All over india |
| Key people | R Mukundan (Managing Director) |
| Products | vacuum evaporated salt |
| Website | Official Website |
Tata Salt was launched in 1983 by Tata Chemicals as India's first packaged iodised salt brand. The brand is now the biggest packaged salt brand in India, with a market share of 17%.
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The market for packaged iodized salt in India is estimated to be worth Rs. 21.7 billion, with Tata Salt commanding a sales share of Rs 3.74 billion or 17.3% of the market. Domestic competitors include Annapurna, Captain Cook, i-shakti, Nirma Shudh and Aashirvaad.
Tata Salt is amongst the few vacuum evaporated brands on the market. The brand is currently packaged in 500g, 1 kg and 2 kg sizes with the 1 kg size being the most popular. The 1 kg pack retails for Rs.14 MRP.
Produced on the western tip of India in the town of Mithapur, Tata Salt reaches around 3.75 Crore Households in India according to the IMRB Household Panel. Economic Times Brand Equity ranked Tata Salt as the "Most Trusted Food Brand" and seventh "Most Trusted Brand" overall in its 2009 "Most Trusted Brands" survey.[1] Tata Salt has been ranked the most trusted food brand five times since 2004.
Tata Salt is positioned as the Desh Ka Namak in its various ads. The latest ad for the brand Ghul Mil ad talks about the unity in diversity of India as a nation and how its people blend with each other just the way Tata salt completely dissolves in water, showing that it is a pure salt.